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Sony Waterproof Walkman designThe importance of good design is almost always a section in a conversation about marketing, and with good reason too – it’s the delivery mechanism for your content.

A design that sells is what everyone wants; really who doesn't want to have a successful design that just rakes in the sales – can you point someone out?

A design is so much more than just a wrapper around some content or marketing message, but how do the top designers produce design that not only sell, but sing?

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Working as a teamWe all like to think of ourselves as team players to a greater or lesser degree.

"Are you a team player?" This is an interview question that crops up with regularity. But what is a team and what effect does your team have on your marketing?

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Marketing mistakes to avoidIf you've been in business for any length of time you're sure to have promoted yourself in some way, that's for sure. 

Did it all go to plan and earn buckets of cash?

I often see some recurring oversights not only from my clients, but also as i walk down the street or browse the web. These mistakes can be costly in terms of marketing budgets and more importantly to the impact of a marketing campaign. Luckily these things are easily fixed if you spot them to begin with that is!

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Sell more on Valentines DayLove is in the air this week as most prepare themselves to woo their partners or attract one. Can businesses do the same or is that considered a corny stunt? Well lets be honest most businesses need a bit of leg up (no pun intended!) so why not capitalize on known and celebrated days. A case in point is the 2013 Ikea advert ran in newspapers which offered a free cot for babies born on 14th November clearly indicating that the baby needs to be concieved on Valentines day. It's a clever advert because it solves a problem the parents would face - they would need to buy a cot at some point and it also gets people in through the door - have you ever been to Ikea and bought only one item?...

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