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This week I'm going to look at what relation the science of physics can bring to the field of art so that you can produce designs which are accepted by their target audience.

Sounds technical doesn't it?  Don’t worry, I'll keep it easy on the science and focus on the art!

Firstly, here’s the boring stuff to bring everyone up to speed!  Energy is a flow, it moves through space and can be measured in lengths which we call wavelengths.  Some wavelengths are big and some are small.

We perceive energy all the time – have you ever walked into a room and just know there has been an argument very recently, it feels tense and uneasy doesn't it?  Conversely have you ever looked at a scene, object or person and been overwhelmed with joy?  This feels good doesn't it?  And we will look at why this is later.

Boring part over!

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If you are thinking that social media is about engaging people then you are thinking along the right lines. 

Often I come across clients who want to focus on getting likes and followers by offering some kind of incentive. 

Does focusing purely on "likes" and "followers" help? I don't believer it does because you just end up with a large volume of disengaged prospects and therefore isn't really something that you can use to measure your social media success. 

So this week I thought it would be a good idea to share some insight into some revealing statistics...

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I Trap

We all like to believe we are team players, but sometimes a business owner falls a little bit short of the mark when it comes to the subject of marketing.

Ben Wendel a friend of the business came across a prime example of this yesterday. When he told me the story i realized that as a designer i do sometimes fall into what Ben calls the "I" trap.

Here's Ben's story...

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I'm Act NowWaiting for the Government to change!

I almost fell over laughing when I over-heard a client state his reason for postponing a promotional campaign as; "I’m waiting for the Government to change". Being a passionate believer in the power of marketing, of course I’d never advise a business to halt a promotional campaign for anything but a world ending cataclysm. 

But holding off a campaign to wait for hell to freeze over or for some political utopia to suddenly come about, did strike a chord of cynical amusement in me I’ll admit.

But my amusement was cut short when this week when we witnessed what was probably one of the biggest changes in Government I've seen, at least while I’ve been following Australian Politics any how.  But hey what do I know?!...

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