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Keeping your head above water, prospects contacting you to buy and existing clients returning for more is probably the basic aim of all business owners.  

For some this comes easy and to others it’s a constant struggle from one catastrophe to another.  

This week we’ll have a look at one of the key ingredients in the success of any business – Marketing.

Marketing has a strange observable phenomenon, if you neglect it you’ll wind up shrinking your business one way or another.  This sounds obvious doesn't it? But is it really?

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If you keep an eye on SEO advancements you’ll be well aware of Google’s ranking algorithms and the new update released a few weeks back – Penguin 2.0.

For those of you who think pandas and penguins belong in the zoo the short story is that Google use methods to determine how a site ranks; they give these methods code names for one reason or another – the current one is Penguin and it’s on its second revision now.  The goal of Penguin is to reduce web spammers trying to unnaturally get to the top of the rankings.

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What an exciting week!

We've just acquired a 33% stake in a video studio, which means we can now further help businesses market themselves on YouTube or Vimeo!

So, to me it makes sense to dedicate this week to the subject of videos and marketing.

So, what’s all the fuss about videos?  You've probably heard or attended keynote seminars proffering the use of videos on your website and how it affects your site rankings and traffic, and without a doubt having well optimized video on your web pages means that your site is 53 times more likely than a traditional web page to reach page one status in the organic search results.  

Why is this?

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Do people really still use fax machines?  YES!

A fax machine is one of those things that is an apparent requisite to an office, though in modern times a greater percentage of people use fax an electronic fax service they still have one.

Fax machines have been around for a very long time, much longer than email marketing and in its own sphere is a very effective form of marketing.  But why?

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