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This week i'm going to look specifically at what a fax design is and what it's supposed to achieve.

A fax is a representation of your company just a s any design is; so the piece needs to be professional and accurate.  

When you have finished your design you should look it over and ask yourself if you received this through your fax machine what your thoughts would be regarding the company and their product or service – the chances are that unbeknownst to the recipient, that’s exactly what they are doing as well.  

This forms part of the decision of the recipient as to whether or not they are going to be interested in reading the document.

So what are you trying to accomplish with a fax design?

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Ad-hoc designs can be disastrous for your branding image because you lose the familiarity aspect which your customers come to expect.

Building a strong brand image takes time, persistence and planning – it’s not something you do over night.  

The whole idea of branding is that you should make all of your marketing material and outward faxing literature have a consistent look and feel to it.

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We all agree that customer retention is a good idea but it can all look a bit daunting and expensive.

If you could easily classify your prospects and then designate marketing budgets accordingly that would make sense, wouldn't it?

Where you start and how much time will I have to invest are common questions, so here is a formula that is used by numerous sales firms around the world based on 3 simple criteria. 

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