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Engaging with Social MediaThe future of marketing is changing in favor of social based interactions, the question to pose now then would be "Is it for the better?". Social media reigns supreme in the field of marketing and advertising budgets, there are those who use social media and almost always swear by it, then there are those who aren't using social media know they need to be. A lot of businesses have embraced social media but has it been worthwhile - yes of course you get more visitors to your website, more exposure, better brand awareness etc. What has this done to existing media and how does social media affect those?

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Market with PR PositioningOK, we've all seen the battle between the two German car giants Audi and BMW on TV, billboards or YouTube, but what's really obvious is the cleverness behind their campaigns. The reason behind why the adverts are so successful boils down to two mechanics: firstly the adverts are simple and secondly the use of PR positioning.  

Simplicity is a beautiful thing and definitely so in advertising, you say exactly what is needed in the shortest space of time all wrapped in a pleasing an aesthetic manner.  Sometimes advertisers get stuck into the idea that they have to cram as much information as they can into the recipient, but the stark truth is that you'll get much more response from the recipient if you get straight to the point.  A case in point are fragrance commercials, do they tell you what they smell of, how much they cost or advise any benefits - no!  The adverts use positive suggestions to convey that you can feel like the cool and sexy models you see on screen, its just aesthetic simplicity.  It's not even a brand thing because new line fragrances by people you've not heard of follow the same pattern as the more well known vendors...  

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Losing ProspectsThere are some hidden costs when you consider how you acquire new customers, but where are the holes and how do you plug them?  

I don’t care how beautiful you are, the cost of acquiring and retaining a customer can make or break your business.

And what you do with the leads / prospects that DON’T buy from you can be as critical as what you do with those who do. Does your sales team appreciate the blood sweat and dollars that you put in to generating each and every lead?...

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New Years MarketingWelcome to 2014 and the year of your business success!

Whether you're one for resolutions or not, lets be honest we still need marketing plans and strategies for the year, and what better time to get one together than January.  

For most businesses it can be said that January is a slow time right up to to Australia Day - this should give you some breathing space to be able to plan out your marketing for this year.

I thought i'd kick off the first article for this year with a few points on where marketing guru's think you should be focusing your attention...

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