Design is everything, and everywhere we look we are subjected to a barrage of marketing and advertising mediums all vying for our attention. In the days of old a company could simply put a sign above their shop to indicate the service or products they offer. However, in our fast paced and advancing modern age where social sites such as Facebook and Twitter reign supreme a company can often find itself in the dark with no prospects to talk to if they follow old hat techniques.
So, how can you improve your designs? A great start is to make your content applicable to your prospects by really identifying who your ideal customers are and why they should buy from you. This gives you your Unique Selling Point (USP) from which you can develop a strong branding message to push out on all your marketing and advertising channels. Knowing you target market thoroughly enough accounts for 90% of the visual style of the promotion so time spent understanding your existing customers and prospects buying habits will stand you in good stead down the road.
An average design will only produce average or poor results; whereas a phenomenal design will produce phenomenal results. And the difference between the two is the content - the right content delivered to the right person and the right time will produce results. However, it does take a bit of time and patience to be able nail down exactly what works for your business and if you haven't got patience just hire a designer with plenty of broad experience. The key point to take away is keep the content simple and don't overwhelm the recipient because they probably dont have time to digest all the information in one go, a much better approach is to give the user enough information to make them want your product or service and then direct them to a website or some other point of contact which then has the responsibility of closing the reach.
We've made a list of some fax design tips to assist you designing great faxes, but with a little ingenuity you can apply the concepts to any form of marketing.